It was just announced that Justin Bieber was the most searched person online in 2011. Maybe I’m getting old (still under 30) but it seems like celebrities are getting younger and younger and more careers are started from Disney Channel acting jobs than anything else (like Bieber’s girlfriend, Selena Gomez or Miley Cyrus.)
This points to something interesting in our society. As we stack fake – a fictional television show – on top of fake – a fictional music career – we isolate ourselves from reality with multiple layers. This can cause many real world issues to seem very far away. It’s an aspect of what I call “The Bubble”.
We’ll talk more about the sociological impact of the bubble over the next few posts but for now I just want to say that it’s our job to use reality and well-crafted storytelling to help people reconnect with real world issues that need to be addressed. We can never hope to solve real problems if we think celebrity breakups are the worst thing that can happen.