If you take a well written essay and sign your name on it, it’s called plagiarism.
If you take a great joke and tell it as your own, it’s called stealing. (If it’s your joke and everyone is stealing it, you’re probably Jerry Seinfeld)
If you take someone else’s great idea and make a profit off of it, it’s called intellectual property theft.
If you take a great picture accompanied by a funny anecdote and sign your name on it like it’s your own idea, that’s called a birthday card.
This birthday card approach is how people spread word of mouth in our new society. They find someone who is saying what they agree with in a more eloquent way than they could have said it and then they approve and pass it along. Technology makes it easy to spread something in it’s original format. If you can express your cause and your charity in a way that is intelligent, well written and funny (when appropriate) you’ll have people on all sides of the issue digging, liking, retweeting, forwarding and recommending your message to everyone they know. After all….they wish they’d said it.