Category Archives: Marketing

Only One Day Left!

Only one more day until the story submission of the month is selected. Would anyone like to share a story and join Erik in the running for submission of the month? It can be any organization you are involved with or one that you simply want to help raise awareness of. More human and personal stories often help engage the reader. Can’t wait to hear what you all have to share.

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A New Frontier (The Bubble – Part 3)

Have you come to a conclusion on the answer to part 2? Our sociological environment has lead us into a  new frontier. Although we can’t include EVERYTHING in our bubble (since that’s the point of having one to begin with), we can now include practically ANYTHING. We have access to news and information from anywhere in the world in a matter of seconds. We are able to be aware of so much, if we only choose to be aware.

What will this new year find you including in your bubble. What issues and problems will you be aware of? What solutions will you be a part of?

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The Bubble (Part 2)

All of us live inside a bubble. It’s a psychological and sociological necessity. Like eyesight or a camera lens, things within the bubble are in focus and everything outside is slightly blurry. The bubble protects our tiny brains from overloading with too much noise and action, which could make it impossible to focus on anything at all. But sometimes – just sometimes – we let things stay out of focus intentionally because they’re scary, or unfamiliar or require us to take responsibility. If a problem is far enough away, we can pretend not to see it.

The question is, in our society today, can’t we choose anything in the world to include in our bubble?


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Word of Mouth in a Time of Retweets

If you take a well written essay and sign your name on it, it’s called plagiarism.

If you take a great joke and tell it as your own, it’s called stealing. (If it’s your joke and everyone is stealing it, you’re probably Jerry Seinfeld)

If you take someone else’s great idea and make a profit off of it, it’s called intellectual property theft.

If you take a great picture accompanied by a funny anecdote and sign your name on it like it’s your own idea, that’s called a birthday card.

This birthday card approach is how people spread word of mouth in our new society. They find someone who is saying what they agree with in a more eloquent way than they could have said it and then they approve and pass it along. Technology makes it easy to spread something in it’s original format. If you can express your cause and your charity in a way that is intelligent, well written and funny (when appropriate) you’ll have people on all sides of the issue digging, liking, retweeting, forwarding and recommending your message to everyone they know. After all….they wish they’d said it.

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100 Reasons NOT to Do Something Important

Isn’t it always the case? There are always 100 reasons not to make a difference. They run through your head when you consider doing something big and as soon as you mention the idea to your friends and family they will give you whatever is missing from the 100 as negative comments on your Facebook status.

I don’t know how to do this.

I don’t have the right education.

I’ve never been out of the country.

We’re in a recession. No one will donate to a good cause.

…and the biggest lie of all…

Someone else will do this if I don’t.

Victory goes to those who do and those who look down at all the potential problems usually don’t make it to the doing stage. Don’t let the 100 reasons get in your way. In fact, if you want a fun exercise in overcoming the hurdles, just list the reasons you think of and the ones people throw at you and then cross them off with better reasons to do something. I’ll get you started.

Someone else will do this if I don’t.  If I do this, someone else will too (maybe lots of someone elses)

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Anyone Can Be a Philanthropist (and Everyone Should)

Time magazine shared some statistics from DARA on the successful dispersal humanitarian aid. The U.S. ranked 16th of the 23 countries listed. This list measured amounts sent and also the efficient use of funds. What this says is that it’s time for new philanthropy.

In this age of blogs, e-newsletters, and “donate now” buttons, anyone can become an advocate for their favorite causes and help raise funds and awareness to improve the worlds biggest problems. Everyman philanthropy is faster, more efficient and much more socially plugged-in than the efforts of large organizations. It’s time for us to step up and change things. There’s never been a better environment for it.

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No Small Causes

Last night one of my favorite charities, To Write Love on Her Arms, won a $1 million grant from the American Giving Awards. This grant allows them to do some amazing work.

Our featured story of the month helped raise funds and awareness for prostate cancer. This is another big cause in our society which has affected a huge number of families.

In light of these big causes, we need to remember that there are no small causes. A good cause that affects only one person is still important. That means anyone can be a word changer by taking action to change things in the areas that matter most to them.

I want to hear about your cause. What do you help with or want to help with? Is it a local community fundraiser, sponsoring a child, or volunteering to help hungry families? No cause is small and no story is either. What are you passionate about changing? Share those thoughts.

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Changing the World with the 3 P’s

Changing the world isn’t easy but it is simple. All it takes is three P’s.

– You start with a Problem. You don’t have to provide this one, just recognize it.

– Your first contribution is a Passion to make things change. If you want to change the world, you have to refuse to let it stay the same.

– Finally, you need a Pinch (I know that’s cheating) of courage and initiative to lead the people around you toward a resolution. This is 10% vision and 90% just getting up, moving and inviting people to come along.

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Leadership That Changes Things

I’m really enjoying the stories that have come in so far. They show us that there are differences and similarities in the ways that people change the world.

Sometimes the cause is close to home and fairly familiar to everyone. What’s left is leading a group of people to do something about it; creating Momentum.

Sometimes you are trying to fix a problem that may not be familiar; something international or something people don’t want to talk about. In those cases the momentum starts by bringing the problem into perspective and raising real awareness of the issue.

In either case it comes down to leadership. We aren’t called to change the whole world ourselves and then send out support letters to keep up alive. We’re called to be the ones who mobilize people and resources and lead a movement that creates change. Cheers to these three leaders for their passion and their stories.

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Moustaches, Orphans and Coffee Addictions

If you haven’t already, I just want to invite you to check out the stories that have been submitted by some of our friends. These stories show how different people can make the choice to become a catalyst for change in the world.

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