Word of mouth is one of the best ways to spread a message or idea. Here are three and a half reasons why it’s in your best interest to encourage word of mouth.
Organizations spend hundreds of thousands of dollars trying to learn what is important to their prospects so they can properly present new products. Word of mouth puts the distribution of your new idea or proposal into the hands of people who already know this information. They know what their friends value and they will automatically share information in the most relevant way.
It takes a lot for companies to build credibility- like pretending that Tommy Lee Jones uses their financial products- but your current community already has it. Wouldn’t you trust the recommendation of a friend more than a group you don’t know? Let your current partners spread the ideas around for you.
Essentially, word of mouth is free. There is no commission rate, although a good referral program is appropriate for some organizations.
This is the recent addition and possibly the most powerful advantage of word of mouth. When you send out a mailer to potential partners, you are interrupting them. Since they aren’t currently a part of your cause, it’s probably unsolicited. Your current members, on the other hand, have full permission to bring up a good cause in conversation without being perceived as SPAM.
Stay tuned for more information on how to get your partners talking about you.