Why Storytelling is the Perfect Delivery System

Stories have been used for thousands of years to pass things from person to person and generation to generation. The reason they have been used so widely is because of what they convey. A good story can communicate information, create empathy and connectedness and relay emotions and feelings to the listener. When you share an idea in the form of a story you are delivering the total, intact package to the recipient rather than leaving it up to them to decide how to put it together.

A story is a little like a Christmas card. You can send information on the latest changes with a picture of what everyone looks like this year and the whole bundle comes with built in feelings and emotions. Remember, communication is never about the speaker. If the listener isn’t receiving the complete message, it’s being sent in the wrong way.

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